Marina Vilisova
Designer and founder of ETNO fresh. Chelyabinsk, Russia.
ETNO fresh is a fresh look at the traditions and heritage of our ancestors, seen through contemporary fashion and personal style.
Marina Vilisova designs and sews the pieces herself, in Chelyabinsk. Made-to-measure orders start here too — from a nightgown to a wedding look.
History
ETNO fresh has twenty years behind it, shown at fashion weeks in Moscow, St. Petersburg and Yekaterinburg, and abroad in Dubai, Milan and Tajikistan. In autumn 2026, invitations arrived from Tokyo and Malaysia.
Shows
Philosophy
Lace does not age, so we tie nothing to a season or to a number of years. Beside it sit natural companion fabrics — cotton, wool, silk, linen and blends. A piece should stay with you for years, not for a single evening. Hence the hand finishing and the fit.
Approach
We do not copy folk costume. We take its logic — the cut, the ornament, the proportion — and carry it into clothes worn today. Every model exists in a base version and as a one-off with premium finishing.
Fall in love with yourself in every moment
Marina Vilisova
Collections
Four collections: Radiance, Soul, Harmony of Elements and Our Own. One visual language, so pieces from different collections build capsules and stand in for one another. There are shirts for men and clothing for children. The range also holds handmade lace accessories and pearl jewelry, worn with a look or given on their own.
Dress in love — and live in it
Made to your measurements
Tell us what you are looking for. We reply within a day and discuss fabric, cut and timing.